New products and services, special offers and staff changes all need to be added to your website on a regular basis.
Stale content is a major reason why visitors do not return to a site. They have already seen everything the site has to offer. Website updating is the thing that is usually given little thought in the rush to get a site live.
Database driven and content managed sites are relatively straight forward to do. Simply make the required changes and the site is updated. But what about Flash sites. Flash has to be 'published' before it can be viewed over the web and these files cannot modified once published.
A designer is needed to do the website updating. On standard HTML sites all the links throughout the site will need to be modified to include the new information or your visitors may not be able to find it making the whole process pointless. We have found that our clients prefer to let us worry about the website updating.
Transcom have been updating our clients website's, keeping the content fresh for over ten years. New products and services are emailed through to us and we worry about the website updating.
Our clients prefer it this way. They know that their website is in safe hands and it leaves them free to run their business
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